8. Commercial

Salvador Dali and Sonny Bono wearing black turtlenecks and several elaborate heavy neck chains, for an article in Esquire featuring mustaches. (Alexis Waldeck, 1968 / Condé Nast Archive/CORBIS)

A common type of “Commercial” photography is the advertising shoot. The setups can be elaborate, but the goal often is to mimic some other genre. We saw the Ray-Bans ad that took on the look of photojournalism. The photo below has the impromptu look of a paparazzi shot.