Genres as intertextual codes
A comparison of scenes from Metropolis (1927) and Ridley Scott’s Bladerunner (1982). The genre of science fiction gives viewers a ready-made frame for watching such films.
- Within semiotics, genres can be seen as sign systems or codes, making use of conventions but with changing structures.
- Each genre uses conventions that link it to other members of that genre.
- Such conventions are at their most obvious in parodies of the genre.
- Intertextuality also is seen in the fluidity of genre boundaries in such recent coinages as advertorials, infomercials, edutainment, docudrama and faction (a blend of fact and fiction).