Budweiser and the Clydesdales, Part 3
When advertisers apply human characteristics to animals and use them in several commercials over time, the animals become anthropomorphic spokespeople for the product. The Clydesdales, through metonymy, symbolize Budweiser beer. Through anthropomorphism, they become not just animals, but creatures who enjoy the same things we do. They become relatable. This commercial was made in 2003, seven years after the original football-playing Clydesdales commercial aired. But the advertiser believes we will remember that add and through intertextuality, connect the two commercials together, creating a narrative.