Advertising at the Edge
of the Apocalypse

In this sequel to his groundbreaking Advertising and the End of the World, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture and rampant American consumerism.

Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.