General course information
The student who successfully completes this course should be able to:
- describe the basic principles of typography, architecture and color as they apply to the design of documents.
- create logos and sigcuts using Adobe Illustrator while applying the basic principles of design.
- create print documents using Adobe InDesign while applying the basic principles of design.
- express a personal approach to design or a philosophy of design that guides the student in doing his or her work.
Your final grade will be determined by four (4) components:
- Tests 20%
- Design projects 50%
- Design activities 20%
- Class participation 10%
Each test will cover the assigned material plus review questions from previous tests. This gives you a chance to improve your knowledge of the material over the course of the term. The philosophy of this kind of testing is that you must do well to pass, but that you also should have the time you need to absorb the material. The test schedule lays out the material covered on each test. By the end of the semester, if you do well on the final test, your improvement will be duly noted and credited.
Here is how the test grades will be distributed:
Paul Rand’s logos show a crisp sense of proportion and color, and an original, sometimes playful, use of typography.
- A 96-100 percent
- A- 91-95 percent
- B+ 86-90 percent
- B 81-85 percent
- C 71-80 percent
- F 70 percent or less
See the projects page for information on when each of the four projects is due and for detailed instructions.
Your project grades will be based on mastery; the goal is to master the skills and concepts thoroughly. If you do your best and follow through thoughtfully on all assignments, you’ll do fine. But mastery also means just that. You should expect to get assignments back to be done over if they show serious problems or a lack of effort. Your layouts will be carefully evaluated according to these criteria:
- Originality. Does the assignment show risk-taking and experimentation?
- Clarity. Does the assignment make a clear statement about its content? When more than one story or text element is used, is it clear which is most important? Are elements organized so that their relationships are clear?
- Cohesiveness. Does the assignment have a unified feel? Do display type, pictures and captions work together with the text?
- Appropriateness. Does the assignment reflect concepts learned in lecture and readings? Are your choices appropriate to the subject matter?
- Editing. Are headlines on the mark? Do subheads make sense? Do summary paragraph, drop quotes, blurbs and other devices enhance what the publication is trying to say? Do captions tie the text and photos together? Is everything accurate? Is the page free of spelling, grammar and style errors?
- Polish. Is typography clean? Is the page free of technical glitches? Is internal space consistent? Do page elements line up properly?
On every assignment, you’ll be asked to explain why you did what you did. With each assignment, turn in a one-page synopsis describing the decisions you made, why you chose a particular typeface, how you organized the assignment. In most cases, no “right” answer exists, so you’ll have to back up what you say from readings and lectures. We’ll grade you on the thought and reasoning behind the final product, your attention to detail and your effort.
Turning in your projects
To save you money and time, you will not print out your projects. To turn in an assignment:
- Create a folder in your OneDrive and share it with me. My email address is email@example.com.
- Name your OneDrive folder like this: 256-yourlastname
- Note that this name uses a hypen and NO SPACES.
- When you have a project completed, place the original file AND all images used in your shared OneDrive folder.
- You MUST name your files correctly:
Class participation and attendance
My philosophy is that you are adults capable of making social, occupational and economic decisions to meet your goals and capabilities.
Attending class, therefore, is up to you. But here are a few things to consider:
- Woody Allen’s statement about showing up has proved true more times than I can count. The reverse has also proved true: You will not do well in this class if you miss the lectures, computer instruction sessions and general discussions. We will cover a lot of material and perform many complex tasks, so falling behind is not an option.
- I do not conduct private lectures and instruction for individual students who miss class. If you miss class, you must get the information from a fellow student and from online notes.
- I will answer specific questions about the course for any student.
- I differ from many of my colleagues in that I am somewhat flexible about deadlines. If you are struggling with an exercise, you must communicate your progress to me, seek help where needed and complete the task in a reasonable time.
- The greatest sin is to skip class or skip turning in assignments without communicating with me. That is simply unprofessional. If you are going to miss class or have missed a class, the polite, professional thing to do is to send me an email, preferably before the class, to tell me what’s going on.
- Exceptions to the above might be made for students who keep in touch and have compelling issues that interfere with school work.