A bill of fare from the Stanley House in Augusta, Maine, dated Aug. 17, 1858. (www.theamericanmenu.com) CLICK TO ENLARGE


In typographic communication, visual relationships are established through an active dialogue between two fundamental design principles: repetition and contrast. It is through these principles that the typographic designer imbues messages with visual order and rhythmic variety.
— Rob Carter

Project 2: Bill of fare

Each day we encounter many examples of information design: charts, diagrams, graphs, instruction manuals, maps, schedules and traffic signs. Among the most common is the restaurant menu. A good menu makes it easy to find what you want and compare it with other items. It relies on clear typography and a well-established type hierarchy.


Design a one-page menu for Ada’s Deli in Chicago. To start, download the text for this assignment.


  1. Develop an awareness of typographic attributes and visual hierarchies.
  2. Understand the significance of contrast, proportion, scale and space.


COMMUNICATION AND JOURNALISM 256 | UNIVERSITY OF ST. THOMAS | © 2017 | INSTRUCTOR: Michael O’Donnell | mjodonnell@stthomas.edu | 651-962-5281

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