A bill of fare from the Stanley House in Augusta, Maine, dated Aug. 17, 1858. (www.theamericanmenu.com) CLICK TO ENLARGE
In typographic communication, visual relationships are established through an active dialogue between two fundamental design principles: repetition and contrast. It is through these principles that the typographic designer imbues messages with visual order and rhythmic variety.
— Rob Carter
Project 2: Bill of fare
Each day we encounter many examples of information design: charts, diagrams, graphs, instruction manuals, maps, schedules and traffic signs. Among the most common is the restaurant menu. A good menu makes it easy to find what you want and compare it with other items. It relies on clear typography and a well-established type hierarchy.
Design a one-page menu for Ada’s Deli in Chicago. To start, download the text for this assignment.
- Develop an awareness of typographic attributes and visual hierarchies.
- Understand the significance of contrast, proportion, scale and space.
- Define the design problem and objectives, considering how the text might be used.
- Establish your page format (portrait or landscape) and margins, then decide on a number of columns.
- The final product must fit on one letter-size page.
- Create basic text styles that will help organize the various food items in a logical manner.
- Use typeface (regular, bold, italic and so on), type size, paragraph spacing, indents, rules, dingbats and tabs to create your hierarchy.
- All typography must be formatted without repeated invisible characters (hard return, soft return, tab, word space). In other words, on the Paragraph panel apply space with the space before or space after functions.
- Select absolute line height values; do not use auto line height.
- Do not alter horizontal or vertical scaling for type; keep all at 100 percent.