Modern man has to absorb every day a mass of printed matter which, whether he has asked for it or not, is delivered through his letter-box or confronts him everywhere out of doors.
— Jan Tschichold, 1928
Project 4: The Bookie magazine spread
Long-distance reading requires a special approach to typography and page design. In this exercise, you will build a document of four letter-size pages. Along the way, you’ll decide several key elements, including typefaces, type size and leading and column width.
In your layout, you’ll be responsible for dividing the page in a way that serves the content and provides visual interplay between the text and several illustrations. By now you should have absorbed the reading material as assigned. These sections of the readings will be of special help on this project:
- Spiekermann and Ginger, Chapters 7 and 8
- Handout on typographical detail
- Using Adobe InDesign, create a 6-page booklet of the journalistic article “One Smart Bookie.” It includes a 2,800-word story and a picture.
- Build a magazine-style document using InDesign.
- Choose appropriate typefaces and styles for titles, subheads, large initials, captions and pull quotes.
- Test your typography, using type size, line height and spacing set up for long-distance reading.
- Build the document across four pages, in two-page spreads, with special attention to picture placement.
You can download the items you need to complete the assignment:
- Text file for “One Smart Bookie.” Right-click on a PC or control-click on a Mac to download.
- Picture file of the bookie.
- Picture of Darrold Treffert, an expert on savants.